Hi, I'm Lee Data Storyteller & Insight Explorer

I transform complex data into compelling narratives that drive decisions. Equal parts analyst and communicator, with a dash of creative flair.

My Professional Journey

How curiosity and analysis shaped my path in data

The Foundation

With background in Electrical and Electronics Engineering, I've always been drawn to systems, logic, and problem solving, followed by pandemic lockdown where I discovered my passion for making data accessible.

The Evolution

Transitioned to business intelligence, helping organizations move from "what happened" to "why it happened" and "what we should do next."

Today

Independent consultant focused on helping mid-size companies build data-driven cultures without losing their human touch.

Analytical Mindset

I approach problems with structured thinking, asking the right questions before seeking answers.

Clear Communication

I translate technical findings into actionable insights for non-technical stakeholders.

Problem Solving

I enjoy untangling complex data challenges to reveal simple, elegant solutions.

My Core Expertise

Professional skills honed through diverse industry experience

Data Analysis

Extracting meaningful patterns from complex datasets using statistical methods and business context.

SQL Python R

Data Visualization

Creating clear, compelling visual representations that communicate insights effectively.

Tableau Power BI D3.js

Business Intelligence

Designing systems and processes to transform raw data into strategic assets.

ETL Pipelines KPI Development Data Governance
Certified in Tableau, Power BI, and Google Analytics

Project Highlights

Selected professional engagements demonstrating business impact

Financial Dashboard

Financial Performance Dashboard

For a regional retail chain

Developed executive dashboard that reduced monthly reporting time by 65% while improving insight accessibility

Power BI SQL Server DAX
Marketing Analytics

Marketing Attribution Model

For a national e-commerce brand

Implemented multi-touch attribution that increased marketing ROI by 22% in first quarter

Python Google Analytics BigQuery
Inventory System

Inventory Optimization

For a manufacturing client

Reduced carrying costs by 18% through predictive modeling

Sales Tracker

Sales Performance System

For a SaaS company

Automated commission calculations saving 120 hours monthly

Project Management

Data Literacy Program

For a professional services firm

Trained 200+ employees in data fundamentals

Let's Connect

Whether you have a specific project or just want to explore possibilities

Professional Presence

Email

wee-lk@outlook.com

LinkedIn

linkedin.com/in/weelk

Professional Portfolio